South Australian family winery Taylors has unveiled a selection of half-sized bottles of its award-winning
Jaraman range, offering wine lovers a convenient and premium format to taste a blend of Australia’s iconic wine regions.
The Jaraman range is known for showcasing the diversity of Australia’s wine regions. For each wine, select
parcels of fruit are blended to craft a totally unique wine that displays harmony, balance and distinctive regional characteristics.
For its initial release of 375ml bottles, Taylors has selected its 2020 Jaraman Clare Valley & Coonawarra Cabernet Sauvignon (RRP $20), 2020 Jaraman Clare Valley & McLaren Vale Shiraz (RRP $20) and, for the white, the 2021 Jaraman Adelaide Hills and Clare Valley Chardonnay (RRP $15).
“It’s exciting to share these incredible wines in a half-size format. The wine-drinking occasion has changed a lot over the years from the traditional wine at home with a meal. More and more people want to enjoy premium quality wines at a picnic without carrying an entire bottle or worrying about any wine wastage. The half-bottle format in the Jaraman range does just the trick,” third-generation Winemaker and Managing Director for Taylors Wines Mitchell Taylor said.
According to Wine Intelligence, there has been a steady rise in awareness for alternative packaging formats in wine, accentuated by the impacts of COVID-19 on drinking occasions. It’s noted in the research that “younger drinkers (Gen Z and Millennials) are more likely to consider purchasing a range of alternative packaging as they consider them a suitable choice for people like them.”
“There have been so many new and exciting innovations in wine pack formats, but ultimately the desire for a premium quality wine is paramount. Our Jaraman range is highly acclaimed – being one of the most awarded wine ranges in our portfolio – so we know people will love to enjoy these wines in the half-bottle format,” Taylor said.