Today Telstra launched its loyalty program, Telstra Plus, rewarding customers with points based on their monthly spend or pre-paid recharge amount.
Telstra Plus, the first of its kind loyalty program for an Australian telco, has three benefit tiers – Member, Silver and Gold – opening up a range of opportunities and offers for Telstra customers.
Customers that enrol in Telstra Plus will use points to earn discounts on the latest technology, as well as receive entertainment and service rewards.
Telstra Group Executive Consumer and Small Business, Michael Ackland, said the customer response since unveiling the program last month had been overwhelmingly positive, with over 370,000 members already signed up.
Accumulated points will be exchanged for discounts on the latest devices and tech in July when their redemption store opens.
Telstra Plus members can view their points balance and membership tier in their accounts on the 24/7 app or at telstra.com. Customers who join before June 30 will have the opportunity to earn between 1,000 and 10,000 bonus points to kick-start their earning.
From 28 May, Telstra will start to roll out some Telstra Plus tier benefits to members. These include Telstra TV Box office credits, three month subscriptions to Kayo Basic and more entertainment benefits.
All Telstra Plus members will continue to have access to discount sport and movie tickets, pre-sale tickets, and money-can’t-buy experiences, as they roll their long-running Telstra Thanks program into Telstra Plus.
To mark the Telstra Plus official launch, Telstra is hosting a game show day which all Telstra customers 18 years and over can enter – just by having a Telstra mobile number. Up for grabs is a share of $50,000 worth of prizes and the opportunity to have a share of up to one million points for Telstra Plus members.
Comedian and national radio host Tim Blackwell will open the show and draw the morning round, with TV personality Faustina “Fuzzy” Agolley and Australian favourite Cam Knight calling rounds and cracking jokes throughout the day until last spin at 8pm.
The competition will be livestreamed simultaneously across Facebook Live and Twitter. Lucky Numbers will kick off from 7am and run in rounds until 8:15pm, giving customers across the country multiple opportunities to join the online fun and win prizes from key Telstra partners such as Samsung and Google.
For more information, head to Telstra’s website at www.telstra.com.au.