Image credit: Sarah, Cheryl and Naomi, shot by The Models
Up until now, local model agencies have often been associated with a stigma of only looking out for the best interest of their own business, with a lesser focus on the needs of the talent they represent.
Local agency ‘The Models, is now challenging this reputation, with their entire business based solely on the desire to see a change within the industry.
This ground-breaking company promotes talent of all shapes, sizes, ethnicities and religions, booking their talent for work on a local, national, and international level.
Aside from up-and-coming models, their current talent pool includes influencers, bloggers, and brand ambassadors, such as local stars Pippa and Gavin Wanganeen.
“I loved the idea of these two gorgeous girls who used to work as models themselves, so they get it from a talent point of view, but also get the business side of things. They just really aligned with what we were doing with content creation”, Pippa says of ‘The Models’.
The aim of ‘The Models’ is simple – provide a fresh approach to talent management by going back to the basics of being a true agent, where the company works for the talent, not the other way around.
Launching back in 2018, ‘The Models’ is a combined venture between its directors Rebecca Lawrence and Letitia Fitzpatrick, offering 40-years experience between them both as models themselves and as managers.
Their philosophy is clear and to the point; “By the models. For the models. With the models”.
With it’s directors knowing exactly what its like to be in a model’s shoes, the company has been providing its talent with on-the-job training and one on one skill refinement and support throughout the last three years.
They do not believe that a new face should have to pay exorbitant start-up costs and take part in workshops to “try out” with an agency for representation. If the girls suits their board, representation is offered on the spot and the team get started on working on her straight away.
Reflecting on their initial drive to start the agency, Rebecca and Letitia said, “when starting The Models, we really wanted to offer the sort of representation that we wish we had available to us when first started out in the industry as young girls. We wanted to create an agency that gave the talent we represent a voice and allow them to take part in the decisions being made for the success and longevity of their career”.
Proudly a female-led community, they’ve created a following of strong, driven and nurturing women, ensuring that their continuous communication with their talent carries-on pathways towards a fulfilling and extensive career.
Developing a more inclusive and diverse representation across their board, the mental well-being of their talent is also an important focus, removing unnecessary pressure, particularly from the young women they represent – an ethos some bigger worldwide agencies are also starting to embrace.
Talent security is also a key component to their business, with the company choosing not display or advertise the measurements of their models, becoming one of the first agencies to eliminate this “outdated” practice.
Their talent are provided with extensive social media training to support the transition into a world where models continue to take on various titles, like photographer, graphic designer and copywriter for the brands they work with and promote.
Supporting local is also a key interest of The Models, with their directors always on the look out for local talent first and exploring opportunities to work closely with other SA brands.
“Our relationships with other SA based brands are so important to us. We are passionate about promoting SA to the world and see so much potential for businesses in this state to really make an impact on a national and global level. Booking local is an easy and effective way of supporting each other and elevating SA together and the work we do with other SA brands is always something we are so proud to be a part of”, said Rebecca and Letitia.
So, if you are a brand looking for talent, or you are an aspiring model or influencer and are looking for ethical and supportive representation – look no further. The Models are here to take you under their wing.
To get in contact with ‘The Models’ and to find out more about their services, visit their website.
Follow ‘The Models’ on Facebook and Instagram for their latest news and updates.
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