The PACKWINE Design Awards 2021 have been announced in a special ‘on-demand video presentation, filmed at the National Wine Centre in Adelaide. This is their first-ever award show, which aims to highlight the best of wine design in Australia and New Zealand.
The judges selected this year’s very best wine packaging designs from over 100 entries.
Presented by Australian & New Zealand Grapegrower & Winemaker editor Hans Mick, and Wine & Vitaculture Journal editor Sonya Logan, viewers were treated to some fantastic labelling, bottle design and overall packaging, with six major categories up for awards.
This year’s awards presentation included the much anticipated National Wine Centre People’s Choice Award, which received over 800 votes from the public.
Della Toffola Best Luxury Package Design
Limestone Coast Wine, Vandenberg Six Brothers Shiraz
The Pawn Wine Co. Pawn Star Maturana Tinta
WINNER: Denomination, Taylors Wakefield The Legacy Cabernet Sauvignon
Domaine Asmara, Infinity Cabernet Sauvignon
Best Classic Format Package Design
WINNER: Bella Sangria, Bella Sangria
Bryne Vineyards, Calcannia Clare Valley Shiraz
Denomination, Tread Softly Pinot Noir
Best Alternative Format Package Design
Riot Wine Co, Riot Wine Co Rose Spritz
WINNER: Denomination, Take it to the Grave
Bella Sangria, Bella Sangria
Best Presentation & Gift Pack Design
Pinnacle Drinks, Barossa Old Vine Company’s Barossa Valley Shiraz
WINNER: Denomination, Taylors The Visionary Cabernet Sauvignon
Cutler Brands, The Hidden Sea
Best Packaging Redesign
WINNER: Project Wine, Step by Step range
Bella Sangria, Bella Sangria
Denomination, Four Winds Reisling
The Pawn Wine Co., The Pawn Wine Co. Revolution range
Best Package Series Design
Project Wine, Step by Step wine
Bella Sangria, Bella Sangria
Denomination, Elephant in the Room
WINNER: Fowles Wine, Fowles Are You Game?
National Wine Centre of Australia’s People’s Choice Award
Greenskin Wine, 750ml pouches
Calabria Wines, Kings of Prohibition range
WINNER: Paracombe, A Trio of Pinot –
The elegant, olde world, whimsical yet modernistic style was designed by Milly Howell, Gavin Klose and Kathy Drogemuller.
Paracombe Wines co-founder Kathy Drogemuller explains the importance of the wine.
“We felt sparkling rosé was an emerging wine style set to grow in popularity to be enjoyed at celebrations, picnics, lunches,” Kathy says.
“I was excited as I could not find this style of wine made from the three pinot grape varieties, so we were setting a trend and a game changer in the market. The packaging was important.”
For more info on the awards, or to view the awards presentation, click here.
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