The First Beer Club has a two-fold goal.
Firstly, it’s to get people out of their homes and socialising at different venues around Adelaide.
Social isolation has long been a problem facing local communities. The club aims to unite groups of people, as well as inspire them to connect with their friends and family.
Secondly, the club hopes to get people into the great variety of bars and pubs that we have in Adelaide.
The initial idea of Andrew Gardner, the club is still in its infancy, with the official launch just a few weeks ago. With a current list of over 20 different venues, the team hope to expand this to over 60 different pubs and breweries as the business develops.
According to David Farrugia, one of the four team members of First Beer Club, the idea is to use the membership to get people into venues they might not otherwise go to, so they can enjoy the great food and drinks that many of these venues provide.
Although the goal is for people to stick around, “the venues aren’t expecting anything in return.”
The membership is either $17 per month or $119 per year. This allows access to a free beer a day (or month, depending on the venue) in pubs and at breweries across Adelaide. Many of these venues have also provided second beer discounts and food discounts within the membership.
There are various different competing food and drink discount apps on the market, however the idea of free beer seems to be a fresh concept.
The club also hopes to host events to connect the community members, as well as community brew projects, where people can vote on various beer types, graphics, labels and names to be used by affiliate breweries.
Membership works through an app (app.thefirstbeerclub.com.au) which connects you to a page listing the different venues and their discount offers, as well as, of course, the free beer.