After the inaugural event saw almost 24,000 festivalgoers dancing in the rain in Adelaide’s parklands, the return of Harvest Rock in 2023 is music to the ears of CBD operators as new data shows it generated a multi-million-dollar return for the state in its first year.
In 2022, Harvest Rock generated a return to the tune of $16.5 million in total economic activity for Adelaide, saw almost one third of the 23,940 festivalgoers attend from out-of-state, and drove hotel room bookings over the weekend to their highest for the year.
Harvest Rock 2022 highlights:
- In its first year, Harvest Rock generated $16.5 million in total economic activity for Adelaide
- A total of 23,940 people attended the festival
- Almost 7,000 attendees were from interstate and overseas, making up more than 30 per cent of the total festival attendance
- Visitors stayed an average of 4.5 nights in South Australia (3.3 nights in the CBD)
- Attracted a diverse audience, with attendees spread broadly across the 20-60 age range
- The festival saw the highest average hotel room bookings over any weekend (Friday and Saturday) in 2022. With an average of 8,824 room nights occupied over the Friday and Saturday of the inaugural Harvest Rock festival, it was the best weekend in 2022
- The Saturday of Harvest Rock saw 9,105 room nights occupied across Adelaide accommodation, driving occupancy to 91 per cent – at the time, the highest occupancy rate post-pandemic.
The new data comes as Secret Sounds, the organisers of Harvest Rock, released dates this week for the 2023 event.
This year it’s taking place on 28 and 29 October 2023 and will once again bring international and Australian artists to Adelaide’s Rymill/Murlawirrapurka and King Rodney/Ityamai-itpina Parks.
“The inaugural Harvest Rock was nothing short of fantastic despite mother nature’s input. We are knee deep in planning Harvest Rock 2023 and look forward to sharing the next instalment of Adelaide’s newest addition to the festival calendar,” Jess Ducrou, Co-CEO and Harvest Rock Producer says.
“From world-class artists to the best in show locally, the best food and wine in the country and a beautiful downtown location of Rymill and King Rodney Parks, South Australia is really leading the pack as the premier festival state.”
Harvest Rock will again showcase the state’s world-class food and beverage offerings, including top tier dining options, food trucks, curated spaces, a cellar door pop-up, champagne bar, and the Harvest beer garden.
Among other new and exclusive events in South Australia – such as the recent AFL Gather Round and LIV Golf Adelaide – Harvest Rock is part of a bumper events calendar set to inject $400 million into the state’s visitor economy.
Harvest Rock is supported by the South Australian Government, through the South Australian Tourism Commission.
What: Harvest Rock Festival.
When: Saturday 28 & Sunday 29 October 2023.
Where: Rymill Park / Murlawirrapurka & King Rodney Park / Ityamai-itpina Adelaide
For more information, click here.
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