Whether you’re there for the shopping or to take a delicious break in the classic foodcourt (or both), the Myer Centre is on every local’s city radar. And now it’s in for an upgraded look with the launch of its new brand identity.
After operating for over 28 years, the Myer Centre aims to reinvigorate its relationship with customers and tenants through a refresh of its core brands with international and award-winning agency, Showpony.
Marketing Manager, Jess Bright, says, “Myer Centre Adelaide has gown and evolved over the years, and we have refreshed our brand to reflect who we are today and where we see ourselves heading in the future.”
The Myer Centre is confident that its customers and retailers will enjoy this new, fun and fresh look, especially as they seek to diversify the tenancy — particularly within the popular foodcourt!
“We really wanted to create a brand identity that was impactful, bold and innovative, yet still honours the nostalgic past of the Myer Centre,” says Mrs Bright.
“The brand refresh upgrades the Myer Centre’s image and builds the excitement around impending changes. This is a very exciting times for Myer Centre Adelaide, we have many projects in the current pipeline,” says Mrs Bright.
Showpony Creative Director, Parris Mesidis, says, “We drew inspiration from the iconic Myer Centre windows and created a bold new colour the ‘MCA (Myer Centre Adelaide) Coral’.”
The Myer Centre Adelaide’s new brand identity can now be seen displayed across their in-centre window displays, outdoor advertising, print and digital advertising as well as their social platforms.