The iconic Whitmore Hotel is about to get a dramatic makeover thanks to Adelaide ladies The Sparkke Change Beverage Company. They’re moving in and giving the venue new life with a new nano-brewery, rooftop bar, restaurant, and beer garden.
Sparkke was founded by a group of women from Adelaide less than two years ago and has grown to become one of the most recognised social alcohol brands, with products like Consent Can’t Come After You Do (a national award-winning Apple Cider), What’s Planet B? (a multi bronze medal winning New England Pale Ale in support of action on climate change), Say I Do (a White Wine Bubbles in support of marriage equality), Change The Date (a Pilsner pushing for a new national day of celebration), Nipples Are Nipples (a Hard Lemonade supporting gender equality), and Boundless Plains To Share (a Ginger Beer in favour of humane asylum seeking policies and practices).
Perhaps the coolest thing about Sparkke is that 10% of direct sales of each of their products go towards charities associated with the causes each product promotes. Now we’re super excited to be able to support Sparkke when they take over the Whitmore Hotel!
While the remarkable heritage of the hotel will be preserved, the theme of the venue will be brought in line with Sparkke’s twin business mantras—sustainability and social responsibility. Major environmental enhancements will be made to all areas—water, light, power and access for all people.
The renovation includes plans for a rooftop bar, a restaurant celebrating local produce, an upstairs function area and a downstairs beer garden. The soul of the makeover however, will be a custom-designed nano-brewery, in the centre of the hotel and fully visible from all corners, where Sparkke’s award winning Head Brewer, Agi Gajic, plans to deliver small runs of unique, limited edition craft brews.
“The real theatre of the pub is the brewhouse,” says Agi. “We’ll be making small batch, weird and wonderful brews—most will never be repeated again. It’s a real laboratory for experimentation and pushing the boundaries around craft brewing.”
Agi notes that they’re aiming to produce a number of specialty brews each month, so there will always be something new, fresh and local to try—and you’ll even get to take home a litre of your fave specialised brew as Sparkke plans to stock growlers!
“They’re a refillable vessel—you bring them back, they get cleaned on site, and you take a fresh one home with you,” says Agi. It’s a way to, “get specialty brews into homes in an environmentally sustainable way.”
While their focus will be on specialty and local brews, Sparkke At The Whitmore will also feature other amazing craft talent from Australia and around the world in wines, spirits and other brews.
The renovations are hoped to be completed over the coming months, with a soft opening before Christmas not out of the question!