Let’s face the facts: Uggs have revolutionised fashion.
I know we are always looking for an excuse to wear our Uggs out in public, and now there finally is one!
June 1st is now officially Wear Your Uggs Day, proudly presented by Ugg Express in support of mental health organisation, the Black Dog Institute.
The inaugural day will encourage Australians to wear their Ugg boots to work, school, or even at home, to support the incredible work of the institute in helping people who are struggling with their mental health.
Particularly relevant as life returns to a new kind of normal and the significant mental health impacts
of the pandemic become clearer, Wear Your Uggs Day is designed to bring the comfort of home to
everyday life, in order to create a feeling of relaxation after a year that definitely has been quite the
People are encouraged to purchase their Uggs from Ugg Express, where 10% of sales
will be donated to the Black Dog Institute to assist in their ongoing medical research. For those who already own Ugg boots but still want to help, direct donations to the institute are also possible via
the Ugg Express website.
To prepare for Wear Your Uggs Day, make sure you check out the massive range of Uggs on offer at Uggs R Us. Especially as we head into the winter months, uggs are a complete necessity. Conveniently located in Gawler Place, Uggs R Us have Uggs for the whole family in a variety of styles, so there’s something for everyone!
Since the beginning of the pandemic, the Black Dog Institute has seen a heightened state of anxiety and a struggle to manage the uncertainty surrounding the possible spread and impact of COVID-19. Three quarters of Australians claimed their mental health worsened due to the pandemic and more than 80% of those also said they felt very uncertain about the future.
The Black Dog Institute Director Funding & Partnerships, Karen Elliff, says the introduction of Wear
Your Uggs Day is a great way to get people thinking about their mental health, and how to
implement small steps to keep their mental health strong.
“We are excited to be partnering with Ugg Express and have enjoyed working with the team on this
project,” Eliff said. “We are looking forward to seeing people wear their boots on June 1 around the
country, knowing it is helping us continue our research and programs at the Black Dog Institute.”
The Wear Your Uggs Day partnership between Ugg Express and the Black Dog Institute will assist
in the mission to improve the lives of people affected by mental illness by donating a percentage of
sales from 1 May – 11:59pm on June 1, 2020.
To shop from a wide range of high quality uggs, check our Uggs R Us.