In an Australian first, Adelaide owned and operated, global packaging company Detpak has launched a collection of hot cups featuring vivid imagery inspired by the architecture, textiles and traditions of coffee-producing nations with a goal to support social change using the power of coffee.
Branded Detpak Coffee Origins™ Cup Gallery, Detpak’s vision for this range is to make a positive and sustainable impact far from home. The beautifully designed cups are not only unique to drink from, but each tell a story and enable the customer to become closer to the origin of the coffee itself.
Detpak’s Group Marketing Manager, Shane Fuller said: “By purchasing the Detpak Coffee Origins™ Cup Gallery, you’re contributing to improving the health, education and food security of families in rural coffee growing communities around the world.”
The range of PE-lined cups feature three designs, influenced by Guatemala, Cuba and Mexico, with imagery reflecting the countries’ rich history, design traditions, and cultures.
Detpak is working with charities in coffee growing regions to drive positive social change with five per cent of Coffee Origins™ cup sales donated to partner organisations. The first charity is Guatemalan-based Pueblo a Pueblo, which is focused on sustainable programs to improve the lives of people in coffee-growing communities.
Mr Fuller said: “Our hope is that when people drink coffee from these cups, they consider the journey which the coffee has taken to get there, and appreciate the diversity of all people involved within the creation.”
As the Detpak Coffee Origins™ Cup Gallery evolves, more countries will be added to the collection, and Detpak will team with more charities to create greater social change.
Detpak Coffee Origins™ Cup Gallery will be showcased at the Melbourne International Coffee Expo that begins on March 30.
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