Australia’s largest family-owned meat processing company has engaged Adelaide- based marketing firm Hybrid to create a dedicated smart phone app for the crowds at the world’s biggest picnic race meeting.
Murray Bridge-based Thomas Foods International (under its retail brand Thomas Farms) has signed a three year deal as co-naming right sponsor of the Oakbank Racing Event from April 19-21.
The Thomas Farms Stakes app is a game allowing users to race a horse against time and obstacles. The player with the highest score at the end of the Easter Carnival will win a VIP trip for two to this year’s Melbourne Cup.
The Thomas Farms Stakes app can be downloaded for free HERE.
Shoppers at participating supermarkets purchasing designated Thomas Farms produce can enter into the draw to win family passes to the race with the major prize being a VIP fully catered Thomas Farms-sponsored barbecue for up to 10 friends at the carnival. See product for details.
Thomas Foods International Chief Executive Officer Darren Thomas said that while the company exports to more than 80 countries, it remained fiercely proud of its South Australian roots.
“Oakbank is a great family-friendly community event and, as a parochial South Australian family company, we are proud to be involved,” he said. “By engaging directly with racegoers via our app and the shopper competitions, we wanted to add to the excitement of the carnival and have some fun at the same time.”
Established in 1988, Thomas Foods International is Australia’s largest 100% family owned meat processing company. Based in Murray Bridge, the company has processing facilities in South Australia, NSW and Queensland as well as distribution facilities in Adelaide, Coffs Harbour, Brisbane, Darwin and USA.