Whilst conscious living has continued to be an important factor in Aussies lives, a quarter (26%) of the nation has admitted to having limited knowledge on recycling and soft plastics recycling.
While most Aussies are aware of recycling via kerbside i.e. the yellow top bins, when it comes to recycling soft plastics research commissioned by Kellogg’s Australia, it was revealed that 85% of the nation aren’t aware that soft plastics – like cereal liners – can be recycled.
If recycled correctly, soft plastics, the kind that can be scrunched into a ball, can be turned into low maintenance and durable products that are designed to last.
90% of Aussies admit they would feel more comfortable recycling if they had a deeper understanding of where the plastics were going. To help raise awareness of the fact that soft plastics can be recycled, and inspire Aussies and kids alike on recycling soft plastics, Kellogg’s Australia has worked with REDCycle and Replas to create sustainable planter boxes, made with recycled soft plastics.
The sustainable planter boxes will be donated to refresh the community garden at New Lambton South Public School in Newcastle, this December.
Kellogg’s cereal liners along with other soft plastics can be recycled via the REDcycle recycling initiative where plastic packaging is collected from the REDcycle drop-off bins at Coles and Woolworths every week.
Through the REDcycle Program, Replas takes the soft plastic material and turns it into durable products designed for outdoor use within the community, like park benches and planter boxes.
To find out more about how Kellogg’s sustainable initiatives and REDcycle visit: https://www.kelloggs.com.au/en_AU/open-for-breakfast/recycle-with-redcycle.html
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