Food Drink

Two Aussie titans collide with this Vegemite Hot Chicken

By Rebecca Wilson

Posted on November 10, 2022

There are some traditions that speak to the soul of Australians, such as the Coles cooked chicken. However, this cooked chicken isn’t exactly what we were envisioning.

There are some traditions that speak to the soul of Australians: socks with thongs, a pavlova for Christmas, and a Coles cooked chicken. However, this cooked chicken isn’t exactly what we were envisioning.

Coles has just recently combined two Aussie classics and unveiled the controversial Vegemite hot chook, complete with cheesy stuffing. The roast chicken coated in Vegemite is now available in stores for $13.

Since Coles’ announcement on Tuesday 8 November, the Vegemite Chicken has been met with mixed reviews.

“Love Vegemite, love cheese, love chicken, but never should the three cross paths!” said one commenter online.

“Yes, maybe, to the Vegemite, but hard no on the cheesy stuff!” said another.

Two Aussie Faves. One MITEY Delicious Meal!

We've teamed up with @colessupermarkets so you can enjoy the favourite flavours of Australia in one convenient, ready-to-go bag. 🍗🍴

Try it out today, available from the Coles Deli. 💛 #VegemiteChook #Vegemite #Coles pic.twitter.com/b51EWKHWs1
— Vegemite (@Vegemite) November 10, 2022

Surprisingly, the chicken brought out many Vegemite Chicken supporters, educating other people on how popular Vegemite chicken actually is – especially in cooking.

“Melted butter and a big tablespoon Vegemite, rubbed all over chicken then sprinkle with all purpose seasoning. Been doing it for years. Good for roast spuds as well,” said a commenter.

“Some of you have never used Vegemite in your cooking and it shows… I have been doing this for over two decades, so not such as new idea at all!” said others.

At second glace, perhaps the combination isn’t so strange after all! Vegemite is often used as a secret salty ingredient in everything from Bolognese to current, so it checks out as a seasoning.

So grab a Vegemite hot chook this weekend with your mates and see for yourself. Can you stomach the cheesy stuffing? Is it good? We can imagine the potential dinner party games now…

While there’s a whole lot of doubt on whether this combo should have become a thing, there’s one thing we know for sure… your grandma back in the 60s probably did it first!