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Two SA Businesses Gain International Acclaim For Local Careers Campaign

Blaze Advertising and Kojo Productions recently produced a series of Career Ambassador videos that have now won their third award.

This one was on an international stage, taking out the Ri Fiver Award for a series of five short films capturing inspirational career journeys of everyday South Australians.

The videos, which were originally produced for the Department of Trade and Economic Development, featured iconic South Australians including Andy Thomas – Adelaide born Astronaut and the First Australian citizen in space.

The Ri Fiver Award has recognised Blaze Advertising for the video creative and Kojo Productions for the production quality of the ‘There’s more to it than you think’ multi-media campaign.

The award is judged by nineteen of the finest creative minds in recruitment marketing and saw the two Adelaide based companies compete and win internationally among dozens of entries.

This is the third award the campaign has attracted, with Ron Furner recently winning an Adelaide Advertising & Design Club (AADC) award for Direction in March 2011 and Blaze Advertising previously winning the Fairfax Employment Marketing Award the year prior for Best Integrated Campaign.

The campaign theme, developed by Blaze Advertising, was based on sharing stories of inspirational characters who have excelled in their chosen fields, providing real life insights into what amazing career opportunities there are in South Australia.

Sally Day of Blaze Advertising said, “We chose to partner with Kojo Productions as it allowed us to bring these great stories to life through a very creative and collaborative process.’

Matt Byrne of Kojo Productions says, “This award is testimony to the highly creative standard of work that we are in the habit of producing within the Kojo Group.”

The Ri Fiver judging panel also had positive things to say about the video series with Danny Burrarazi – UK Freelance Art Director commenting on the well executed ideas, strong and engaging presentation, saying the “videos were of just the right length to get the message across.”

Nicole Freeman – Pink Squid also praised the videos saying, “I was struck by the professional, contemporary execution of the videos, I felt that I was listening to real people telling their stories, rather than scripted automatons.”

There’s more to it than you think videos are available to be viewed on the campaign website www.theresmoretoit.com.au


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