VP Club – Verdun Park Wines Exclusive Wine Club was launched over the Winter Reds weekend at Verdun Park Wines.
This club has been introduced to enable consumers to more readily have access to Verdun Park wine and to receive VP Club member only benefits.
In true boutique style, Verdun Park Wines only produce a very limited quantity of their wine each vintage so the VP Club was introduced to provide customers with the chance to secure wine and have the opportunity to purchase new releases prior to general release. VP Club members receive a number of benefits including a free glass of rose upon arrival at Crush and Winter Reds, invitations to private and VP Club member events, 15% discount on Verdun Park wines’ and a number of other exclusive benefits.
Verdun Park Wines have chosen to avoid large chain retailers, generally don’t discount their wine and open their doors for Crush and Winter Reds. “
We’re doing things a little differently. We don’t have a cellar door, we avoid discounting our wine to keep it exclusive, but are focusing on other avenues such as the VP Club, opening for events (predominantly Crush and Winter Reds), opening our online store and considering a cellar door, which would be open one weekend per month. Our wines can be difficult to find but that’s what a true boutique wine brand is about. As a tiny boutique producer you’re hidden behind all the large brands, so we’re avoiding the same sales avenues and creating our own.” said Danielle McBeath from Verdun Park Wines.
Verdun Park Wines released their first wine in 2009, added another two wines to their portfolio in 2012 and a new online store and website was opened in May 2013. The Verdun Park Wines family looks forward to welcoming new and familiar faces to their events and the VP Club.
Visit www.verdunparkwines.com.au for more details on the VP Club and Verdun Park Wines.