Last week we announced that Cue is set to open on Rundle Street in the coming months. Now a division of the same company, Veronika Maine, is set to join it next door extending East End’s fashion offering.
It will be Veronika Maine’s third boutique in Adelaide, with it also appearing in major department stores in the state like Myer and David Jones.
The group is the largest manufacturer of clothing in Australia and operates 190 stores across Cue, Dion Lee and Veronika Maine brands, so it’s an exciting addition to the strip.
Like Cue, the brand incorporates technical innovation with high quality finishes, using premium fabric, but with styles that are a little more mainstream for an older target market.
Veronika Maine has a strong design ethic with a modern approach to dressing. Season on season the brand encourages people to express their creativity with bespoke prints, beautiful fabrics and unmistakable style.
Its latest Autumn/Winter 23 collection features block colours like tangerine, bright green and spiced brown in tailored designs that are both fitting and flattering. The suits are a testament to modern and minimal design which highlight the female form.
The brand has a strong focus on making sure its collections incorporate ethics at its heart. All of its Australian facilities are Ethical Clothing Australia (ECA) certified, which ensures the rights and safety of our local garment workers are protected. ECA work with the Textile, Clothing and Footwear Union of Australia to regularly audit manufacturers, in turn placing value on the incredible team behind the ‘seams’.
Veronika Maine also have a Forward range with consciously crafted garments made from sustainable materials and responsible practices. It’s titled ‘Forward’ as a symbol of moving towards the brand’s goal of sustainable design practices. Each style from the collection
Each Forward style features one or more of these responsible elements; recycled, responsibly sourced and organic.
Veronika Maine has experienced tremendous growth since its inception in 1998 and will pair nicely with its sister store, Cue, next door.
Veronika Maine on Rundle Street
Where: 203 Rundle Street, Adelaide
When: Opening in the coming months
More info: Click here
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