Easter

Violet Crumble unveils BRAND NEW ‘Shake Me’ egg for Easter

As if there aren’t enough reasons to love Australia’s favourite choc-honeycomb treat from chocolatier Menz, Violet Crumble has released a brand new ‘Shake Me’ egg to enjoy this Easter.

As if there aren’t enough reasons to love Australia’s favourite choc-honeycomb treat from chocolatier Menz, Violet Crumble has released a brand new ‘Shake Me’ egg to enjoy this Easter.

It’s a honeycomb lover’s dream with chunks of Violet Crumble in the 150g milk chocolate shell and Violet Crumble nuggets shaking around inside. The ‘Shake Me’ egg brings another dimension to Easter with sensory ASMR appeal, proving that It’s The Way It Shatters That Matters!

The new ‘Shake Me’ egg is joined by other Violet Crumble treats including a delicious milk bunny and caramel bunny. There’s also a massive 1kg Violet Crumble hollow egg, available exclusively at Costco, if you really want to shatter your craving this Easter.

New Violet Crumble Solid Mini Eggs are the perfect addition to your annual egg hunt. Each Mini Egg is individually wrapped and features solid milk chocolate with crisp, shattering pieces of Violet Crumble inside. They’re sure to be a hit with everyone this Easter – from young to old!

“We love coming up with new ways to please Violet Crumble lovers each year and the addition of the ‘Shake Me’ Egg to the Easter range is a surefire winner with the Violet Crumble lover in your life,” said Phil Sims, CEO of Menz.

“We wanted to shatter all expectations with our Easter offering this year and we believe there’s something for everyone in the 2022 range – from the giant 1kg Violet Crumble hollow egg to the milk and caramel bunnies!”

Alongside these new additions, past Violet Crumble Easter favourites will also be returning to shelves. Nationwide consumers will also be able to enjoy Violet Crumble’s 110g hollow egg and 170g gift box featuring a 110g hollow egg and two bunnies.

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