Following the news in May that Adelaide Fashion Festival had been axed, the return of Vogue Festival was in contention.
Today, Vogue Festival has announced that it will be returning to the heart of Adelaide with a program that has been extended.
Commencing in mid October, the huge retail festival will offer a slew of activations with a range of exclusive events, still to be announced.
Like previous years, the inaugural festival will likely produce a range of quality runway shows, prizes, giveaways and events.
Officially beginning on Thursday 17 October, the retail activations will take place on the 18 and 19 throughout Rundle Mall and Rundle Street.
The 2019 campaign drew from Adelaide’s urban environment and well-known landmarks and features local model Agi Akur.
Promotional photos were taken by Charlie Dennington and show Agi in front of Adelaide’s iconic SAHMRI building.
Vogue Festival will take place from 17-19 October.