For those of us who love tea, Twinings is an iconic brand. After Twinings came to Adelaide last year as part of their Aussie research trip to develop a new blend, we’ve come to love them even more, but things are potentially about to get even more local.
TV and radio host Emma Freedman is among the top four finalists of the Twinings Design Challenge – and if she wins, a South Aussie charity is set to also win – but we need your help!
Up against three other iconic Australian women, Carrie Bickmore, Samantha Harris, and Nicole Kidman, Emma’s design was chosen by a judging panel including Archibald Prize judge Ashley DawsonDamer, out of 33 incredible designs.
Emma’s tea packaging design adorns the new Twinings Morning Tea blend, which you can see now on shelf in supermarkets nationally.
“I was inspired by living at the beach when I was younger. I do remember when I was in my mid-teens I would go for a swim of a morning at Mount Martha, come back home, dress into my school uniform and have a cup of tea before jumping on the bus. I looked back at those memories to create an image that reflected my experience of my first cup of tea.”
Australians will have a chance to vote for their favourite design and voting is open, running between now to 8th May.
If Emma wins, her design will remain on shelf for the next four years, with ten cents from every pack of Twinings Morning Tea sold contributed to the Captain Courageous Foundation, a charity Emma became involved with two years ago.
“The Captain Courageous Charity is based in Adelaide and they raise money that goes directly to the research into the bone marrow failure diseases. They are doing an amazing job and they are getting closer to discovering new medication and a possible cure for these diseases in the future.”
Founded by SA local, and recent OAM recipient for her work with the charity, Jessica Bond hopes Australians and particularly SA locals will help get behind Emma’s design, voting for it, raising significant funds for Captain Courageous Foundation, helping find a cure for children suffering from life threatening Bone Marrow Failure Disease.
Ms Bond says “Emma has been a wonderful friend and proud ambassador for Captain Courageous so we are just delighted that Emma has made the final four in the Twinings Design Challenge.”
“We absolutely love Emma’s gorgeous packaging design inspired by her memories of growing up by the ocean and we hope to see her design on the Twinings Morning Tea pack on shelf for the next four years,” says Ms Bond.
To vote, please find the link here: https://twinings.com.au/.