Replacing the old Coopers Club which attracted many dedicated supporters, the interactive Order of Coopers (www.coopers.com.au) achieved a 100% increase in web traffic within its first month of operation.
Coopers Chairman and Marketing Director, Mr Glenn Cooper, said the response to the new website had been phenomenal with more than 257,660 visits to the website since its launch.
Described as a “society of master beer drinkers borne of the love of Coopers”, the online community features forums, step-by-step brewing guide and label information. It also enables supporters to create their own “chapters” and “virtual breweries”.
“The concept of the “virtual brewery” and “chapters” has been very well received,” Mr Cooper said.
“Over 10,900 people have created chapters and 2,772 breweries have been mapped from 160 different countries.
“Online store sales also increased by 36% in the first month.”
Last month, the Order of Coopers won the Creative Showcase 5.2 Award for online creativity and innovation.
The Creative Showcase Awards recognise and celebrate cutting-edge originality within the online advertising sector.
All entries were judged by senior online creative professionals.
The Order of Coopers was commended for its “deeply engaging” and “multi-dimensional” website experience and has gained automatic entry into the IAB “Best of Creative Showcase” Awards in 2011.
“While the old Coopers Club attracted a loyal group of members we needed to take the website to the next level, in order to appeal to the next generation of Coopers’ drinkers,” Mr Cooper said.
“We have been extremely pleased with the response to the new website and we’re thrilled to have won this recent online award.
“This is a fantastic result and a credit to our dedicated creative team, who have developed an innovative and engaging online hub for Coopers beer lovers.”