Is there anything more Australian than starting the day with a bowl of Weet-Bix? Celebrating their 90th birthday this week, these wheaty rectangles are as iconic as they come.
But is your name as Aussie as they come? To commemorate their big birthday, Sanitarium has released a limited-edition collection of Weet-Bix birthday boxes featuring 58 of today’s most popular Australian names. From Zoe and Sam, to Ruby and Oliver, and even Mum and Dad, the birthday boxes can be found on supermarket shelves while stocks last.
Since 1928, Weet-Bix, the original Weet-Bix recipe has remained largely unchanged. That being said, they have also been able to find ways of re-inventing themselves over and over. You may remember: Weet-Bix Cholesterol Lowering, Gluten-Free Weet-Bix and Weet-Bix Blends.
No matter what they do, they continue to be the staple of the Aussie pantry.
From humble beginnings, millions of Weet-Bix are now manufactured every year at Berkeley Vale (NSW), Marooka (QLD) and Carmel (WA). In fact, lining up all the Weet-Bix manufactured in the last year alone, you would lap around the Australian coastline four times! That’s a lot of Weet-Bix!
Happy 90th birthday to the unique and iconic Aussie breakie staple that is Weet-bix. Here’s to 90 more!