WILLOW showed its SS13 collection at London Fashion Week to much acclaim, and luckily for those of us in love with the new collection, WILLOW has now launched this highly anticipated collection instore and online.
Adelaide fans can pick up their own dreamy WILLOW fashion must-haves from the collection at the WILLOW boutique in Burnside Village.
Key looks included:
VOGUE UK were the first to review the collection stating:
“The Willow signature was out in force; feminine tailoring that captured an air of fluidity and draping, with many dresses underpinned by the designer’s training in underwear. There were mini skirts in buttery soft leather that kicked out into godets, sheer harem pants cut expertly enough not to billow uncontrollably, all punctuated with shots of tomato red that brought a refreshingly acerbic edge to cut through the predominately nude and ice blue palette. Even the prettiest dresses had sporty undertones, exposing athletic shoulders with cut-away racer fronts. It was a girly outing, but never veered into saccharine territory’
Evening Standard
“London Fashion Week is nothing if not frantic. This afternoon it was lent a much needed breath of fresh air thanks to Austrlian designer Kit Willow who brought her signature easy- breeze approach to the capital. In previous years, the designer has chosn New York and Sydney to unveil the collections from the label she started in 2005. This time her chosen venue was a dark, but deliciously cool, space in Covent Garden’s Flower cellars. The soothing sounds of dread pop guitar band Beach House provided a fitting sound track. For Spring/Summer 13 Willow has a decidedly whimsical feel. Shades of aqua, white and biscuit dominated. Inspired bu the moment between “imagination and reality’, the thirty-six-year old designer from Melbourne reinterpreted lingerie as outerwear. The silhouette was loose and fluid. Wide leg trousers cut to fall about the ankle were among its high points. Cut from sheer silk, they left little of the models’ bodies to the imagination. Each dress came lined with a curved corset style bra and oversized knickers. Amongst stand out gowns was a flowing white creation which was juxtaposed with vertiginous spike boots by Christian Louboutin. While Willow’s latest offering will undoubtedly be one of the more commercial unveiled at London Fashions Week, its arrival on the schedule in welcomed by the British fashion industry. London may be best known for its outlandish designers, however it counts on creative input from right across the spectrum to affirm its place as the most exciting fashion capital in the world.”
Style.com
”Sydney-based designer Kit Willow has shown at London fashion week before – back in 2004, when her label was in its infancy. Today, the designer is a sully paid-up member of the Australian fashion establishment, with five stores Down Under, strong international sales, and most significantly, an identifiable look. This season, as she returned to the London catwalk, she decided to hark back to her brand’s roots. This was a collection steeped in Willow signature including draped leathers, nude tones, and Madame Grés-inspired construction, and in the collection it provided most of the jolt. Updating a vintage Dior technique, she created single-wire bustiers that girded a gravity-defying strapless dress and crisp, skin- flashing tops. A single-wire bra top also recurred as a proper underpinning, visible beneath floaty sheers.”
Elle.co.uk
“Coming ‘home’ for the Australian designer also meant a return to the label’s origins: recent years have seen her tailoring become increasingly elaborate, whereas this collection was positively light-as-air. ‘Willow the wisp’ she described it as she hugged her daughter backstage, and indeed it was. Sticking to a beach-front palette of sandy nudes, sky blues and sunrise orange, we saw a floaty wafty procession of kaftan cuts and just-so cropped wide-leg trousers, transparent tees and goddess dresses. But far from floating off into the ether, these pieces were cleverly anchored by the strong warrior-woman lingerie beneath. Willow’s tailoring expertise came into play here with rigid was pies and hard-edged corsetry beneath the gossamer.