The desire to meet customer demand and offer an integrated food and wine experience has led Brick Kiln to open McLaren Vale’s newest cellar door at Red Poles Café on McMurtie Road.
The partnership embraces the latest trend in offering a consumer-led tourism experience to the generation who “want it all.”
Brick Kiln partner Malcolm Mackinnon believes that listening to customers is the only way to compete in tourism.
“Recent research from the South Australian Tourism Commission has shown that visitor expectations to South Australia's wine regions are for ‘good quality wine, good food and experienced cellar door service all in one place.’ We’re offering all of this at a location that is easily accessible from the centre of McLaren Vale,” said Malcolm.
The Brick Kiln Cellar Door will be a welcome addition to the popular café and art-gallery, known for its warmth and hospitality in the McLaren Vale region.
Visitors to the Cellar Door can expect to sample the five wines in the Brick Kiln range, Shiraz, ‘The Grove” Reserve Shiraz, Shiraz Rose, Sparkling Shiraz and Pinot Grigio, along with cheese platters from Red Poles.
“There’s a real synergy with Red Poles and our shared love of food and wine. Brick Kiln has been on their wine list for years, and we’re delighted to strengthen our relationship,” said Malcolm.
One of the founding directors of Fox Creek Wines, Malcolm knew what was needed when choosing Nine Gums Vineyard, nestled under the rolling Willunga Hills, and selecting wellknown winemakers Phil Christiansen and Linda Domas who take a non-interventionist approach.
“We’ve got such a great team behind us. Phil is an artisan who believes in meticulous small batch winemaking, and Linda is a firm believer in letting the fruit speak for itself.
“We are often asked how our relatively young vineyard produces Shiraz of great quality and fruit depth. We believe we are fortunate in having the afternoon sea breezes from the Gulf gently cooling the ripening grapes in the late afternoon, while the gully breezes from the Willunga Hills cool the vines by night.” Malcolm explains.
Brick Kiln at Red Poles was officially opened on October 29th by Professor Peter Hoj. Currently Vice Chancellor of UNISA, Professor Hoj was formerly Director of the Australian Wine Research Institute at the Waite Campus.
The Brick Kiln Cellar Door at Red Poles is open Wednesday to Sunday 11am – 5pm. Or visit the website – www.brickiln.com.au
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