Wine Consumers Turning Organic

The Australian wine industry will have its first opportunity to learn about organic wine production this week at the industry’s major triennial event, WineTech in Adelaide.

By

ORGANIS WINES

The Australian wine industry will have its first opportunity to learn about organic wine production this week at the industry’s major triennial event, WineTech in Adelaide. Organic representative group Biological Farmers of Australia (BFA) will join biological farm input manufacturers to highlight the quality potential of organic wines.

BFA General Manager Holly Vyner says that contrary to popular belief of several years ago, Australian organic and biodynamic wines are proving they can surpass the quality of their conventionally produced counterparts.

“The stand will showcase an impressive and rapidly increasing number of Australian award-winning organic and biodynamic bottles and catalogue of a sample 100 awards won by quality organic winegrowers over the past year.

Research has also shown that over the past two years consumers have become more willing to pay a premium for environmentally friendly and organic wines.

A 2009 study by Dr Herve Remaud and Dr Simone Mueller of the Ehrenberg-Bass Institute found that wine consumers are placing higher importance on sustainability and health and becoming more ‘eco-friendly’ when purchasing wine.

Organic information on-hand at the event includes vineyard management, organic certification, award-winning wines, market information and organic magazines and resources.

For further information on Australian organics visit www.bfa.com.au .

Hot News