Lovers of Grenache are invited to unite TODAY for the first annual International Grenache Day.
It is a day for restaurants, wine associations, wine merchants and producers, and fans of great wine around the world to celebrate the many intricacies and virtues of the worlds most widely planted red grape.
Grenache is a remarkable grape due to its broad appeal and versatility, and the potential for its popularity is huge: with its juicy, luscious fruit, warm spice, balanced acidity and supple tannins. From white to rosé to sweet fortified wines, as light varietal reds or complex blends, it has historically and most famously hidden in blends from regions like Chateauneuf-du-Pape and Priorat – making great wines greater but lacking the “brand recognition” of varietals such as Chardonnay or Pinot Noir.
Over 250 top Grenache producers, journalists, and retailers from 23 countries encourage that local restaurants, retailers, sommeliers, friends and enthusiasts alike, help embrace the diverse styles of Grenache and their ideal serving and pairing options – all in an effort to inspire menus, tastings and by-the-glass or other promotions for International Grenache Day.
Adding a dash of fun to the day, the Australian delegates to the International Grenache Symposium, suggested that loud and colourful shirts be worn on International Grenache Day by restaurant and retail staff, attendees and wine makers to further amplify the event.
To help kick off celebrations in South Australia, Chapel Hill Winery are offering a great deal for their Facebook and Twitter friends.
For more information on Grenache Day activities and successful promotion ideas, sample menus, and triumphant food pairings, visit www.grenachesymposium.com/GrenacheNews
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