The study conducted by Economic Research Consultants revealed that despite the tough economic conditions and increasingly competitive festivals market, WOMADelaide continues to experience growth in its economic benefits to the state.
The research highlighted the strength and national popularity of the four day annual Music, Arts and Dance festival with data showing it:
• Attracted nearly 50% of its 87,500 attendees from interstate
• Directly generated an estimated 60,000 visitor nights in the state of South Australia with interstate visitor staying an average of more than 6 nights in South Australia each
• Generated an estimated as $9.3 million of spending in South Australia attributed to people attending the event
• Produced the equivalent of 137 full time jobs
WOMADelaide Director, Ian Scobie said he was delighted to see the Festival contributing so much to the state’s economy and tourism.
“Every year when our economic impact results come in, it’s always humbling to see how much this event not only means to South Australia culturally but its contribution to the local economy and ultimately our reputation as a great festival state,” he said.
“It’s a testament to the hard work everyone puts in every year, our wonderful loyal audiences around the country and the ongoing support we receive from sponsors and the Government of South Australia .”
The first program announcement for WOMADelaide 2013 (8‐11 March, Botanic Park) will be released in October.