Woolworths will soon launch its newest Woolworths Bricks collectible, so your kids can play and build while also remaining environmentally focused and learn about sustainable choices.
Woolworths Bricks will help customers at home build a replica of a sustainable Woolworths Supermarket featuring solar panels, Free Fruit For Kids baskets, checkout registers, car charging stations, trolleys and much more.
Woolworths Bricks have been made from at least 80% recycled materials, including refrigerators, swimming goggles and luggage handles. Woolworths Bricks are also compatible with other brands.
Woolworths Bricks have been certified by Good Environmental Choice Australia (GECA), which means they’ve been independently assessed to meet robust environmental, human health and social impact criteria to prove they’re good for customers and the planet.
Woolworths’ partnership with TerraCycle has also been renewed, which will allow customers to drop pre-loved Woolworths Bricks to any Woolworths store to be recycled. The partnership helps create a circular economy by aiding the creation of new items from the Woolworths Bricks, including park benches and garden beds.
“Woolworths Bricks is a fun and interactive way of learning at home that can spark conversations within families about sustainability, whether that’s how materials like plastic or refrigerators can be given a second life, or how solar panels and electric car chargers are making a positive impact on the environment at their local Woolies,” Woolworths Chief Marketing Officer, Andrew Hicks says.
“Children relate to and engage well with toys like Woolworths Bricks, which can help kids better understand subjects like sustainability through play,” Madhavi Nawana Parker, Director at Positive Minds Australia, says.
“Hands on learning can be greatly beneficial for families of all ages, and help connect with others, build problem solving and social skills, and emotional intelligence. Building something like a Woolworths Bricks mini-supermarket can help younger minds draw upon their imagination and flexible thinking and connect it with learning and fun.”
Customers will be able to collect Woolworths Bricks no matter how they choose to shop – via Pick Up, Direct to Boot, online home delivery or in store. For every $30 spent, they can receive a Woolworths Bricks pack to build their own version of a Woolworths Supermarket store. A total of 40 Woolworths Bricks packs will be available to collect.
Customers can also purchase two starter kits including a baseboard and front doors, with the choice of a Basic kit for $6 and a Deluxe kit for $10, to begin their building journey.
The collection will be made available in stores and online in the coming weeks, with more details to be announced soon.
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