Adelaide Fashion Week kicks off today, and it’s taking over the Myer Centre in spectacular style. Loads of fashion, beauty, and lifestyle events await you over the course of a vibrant weekend, spotlighting the latest trends and styles.
From top to bottom, the Myer Centre promises a diverse range of brands and offerings. Whether you drop by during the day or evening, there’s a dynamic lineup of sessions and entertainment. Gain insights on brow styling, get the lowdown on night-time routines with Estee Lauder, and explore new fragrances.
Discover chic activewear for your daily routines and elegant attire for special evenings. Plus, there’s professional bra fittings and sessions by beauty giants like Chanel, Mac, and Mecca. But it’s not just for the ladies: there are styling sessions for men from top brands such as Ralph Lauren and Tommy Hilfiger.
With so much happening around the centre, we’ve put together a style-savvy guide to help plan your weekend.
On the Ground Floor of the Myer Centre
- Media Makeup Touch Up and Lash Bar: Perfect for mid-day touch-ups or to try a new look. Happening Friday between 10am-2pm and 5pm-8pm; Saturday and Sunday from 10am-2pm.
- Live Music: Taneesha Music sets the tone on Friday from 11am–3pm, followed by Jodes Music from 5pm–8pm. On Saturday, tune into Him and Her Music from 11am–3pm and Jodes Music will return on Sunday from 11am–3pm.
- Wine and Cocktail Bar: Enjoy Fashion Week with a wine or cocktail in hand between 11am-2pm and 3pm-8pm on Friday, and 11am-4:30pm on Saturday and Sunday.
- Take a memorable snaps with the 360 camera.
The first 50 guests will receive a goodie bag filled with brands from inside the centre, including a candle/diffuser, face mask, fragrance samples, free coffee voucher, skin care products, and more.
What’s on Show in the Myer Department Store
Ground Floor Stage- Friday evening:
- 6pm: Benefit Brow Styling.
- 6:20pm: Scents with Frangrances by PUIG.
- 6:30pm: Step into the new season with Dune Shoes.
- 6.45pm: Glam up with Mimco Accessories’ latest.
- 7:10pm: Achieve that ‘complexion perfection’ with Clinique.
Ground Floor Stage- Saturday afternoon:
- 1.00pm: Estee Lauder routine.
- 1.30pm: Find your signature scent with Fragrances by Prestige.
- 2.00pm: Dune Shoes’ new season.
- 2.30pm: Mimco Accessories’ new season.
Womenswear Stage — Level 2
This platform celebrates the femme fatale:
- Friday 6pm–8pm: Showcases include Taking Shape, Country Road/Trenery, and MEBs Womenswear/Footwear/Accessories.
- Saturday 1pm-2:30pm: Showcases include MEBs Womenswear/Footwear/Accessories, Review’s New Season and Pilgrim Eventwear.
Kidswear Stage — Level 2
Time for the little ones to shine:
- Saturday 1pm and 2pm: Kidswear Parades.
Menswear Stage — Level 3
Stylish gents, mark your calendars:
- Friday 6pm–8pm: Tommy Hilfiger’s New Season, Polo Ralph Lauren Spring Summer, and MJ Bale Spring Summer.
- Saturday 1pm–3pm: The spotlight is on Tommy Hilfiger, Aquila Footwear & Accessories, and PVH.
- Sunday 1pm–3pm: See the latest from Country Road, Trenery, and Politix.
Home Stage — Level 4:
Dive into domestic elegance:
- Friday: Dyson Complimentary Hair Styling from 12pm–8pm.
- Saturday 1pm–3pm: Get inspiration on ‘How to Dress your Xmas Table’, with sessions every half hour to help you set a festive feast like never before.
Intimates in Pad
- Saturday, 1:30pm and 2:30pm: Simone Perele.
Entertainment
- DJ and Mocktail Bar on Friday from 5pm-9pm and Saturday, 11am–3pm.
So, whether you’re a solo fashion enthusiast or with friends and family, there’s something for everyone at the Myer Centre this Adelaide Fashion Week.
WHAT: Adelaide Fashion Week at the Myer Centre.
WHERE: 14/38 Rundle Mall, Adelaide SA, 5000.
WHEN: Friday 20th October, Saturday 21st October and Sunday 22nd October. Various times.
To find out more, click here. Follow the Adelaide Myer Centre on Facebook and Instagram.
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