South Australia’s icon, Menz, has unveiled a new flavour, FruChocs Orange. The citrus version of the favourite chocolate-covered treat will hit shelves early in April, offering a delightful new choice for those with a sweet tooth.
Set to be available in Drake Supermarkets from April 1st, the new flavour will enter Woolworths and independent supermarkets on May 6th. Just in time for Easter indulgence, FruChocs Orange brings a tangy twist to the traditional treat, joining other flavour reinventions like FruChocs Strawberry and FruChocs White Choc Raspberry.
For lovers of orange chocolate, FruChocs Orange promises a burst of fruity goodness wrapped in milk chocolate. This delectable combination makes for a fantastic snack after meals or a treat for the whole family.
Phil Sims, CEO of Menz, expressed the company’s enthusiasm for the product. In his statement, he said: “We’re always looking for new flavour combinations that our customers will love, and our research showed that fruit flavours continue to be a popular trend in confectionery. We saw a gap in the market with Choc Orange in the bites category, and thought it was about time South Australians were introduced to a new tasty combination; a citrusy twist on the iconic FruChoc.”
From April 1st onwards, consumers will have the opportunity to compare their favourite FruChocs flavour with the Orange variety. The 135g bags of Menz FruChocs Orange will be available at the recommended retail price of $5.70.
Menz, a fourth-generation, family-owned business, has maintained its commitment to sweetness for over 170 years. Nowadays, it stands as one of Australia’s largest domestically owned confectionery businesses and the number one manufacturer of Choc Honeycomb. Menz boasts a portfolio of more than 100 products, including National Trust Heritage-listed Menz FruChocs, Crown Mints, and JeliChocs. It’s also the new home of Australian icons, Violet Crumble and Polly Waffle. Beyond its domestic success, Menz exports its products to the USA and Asia.
Since 1948, the FruChocs brand has brought joy to chocolate lovers worldwide. With the signature combination of top-quality apricots and peaches enveloped in luxurious chocolate, FruChocs has cemented its place in the hearts of confectionary fans. Its dedication to quality and tradition enables FruChocs to continually offer joyful moments to those who appreciate the perfect blend of fruit and chocolate.
For more details on Orange FruChocs (or any other flavour for that matter) head to https://www.menz.com.au/
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