The Prancing Pony Brewery has joined forces with Zoos SA to highlight conservation programs of species that are endangered or, in the case of the Przewalski’s Horse, just a trot away from extinction.
Rarely Tame lager which are on sale from today will see the brewery donate $10 from every carton sold to assist in the conservation of these endangered wild horses.
The Przewalski’s Horse or P-Horse is the world’s last remaining pure wild horse. Smaller than domestic horses, they have stocky bodies, a thick upright mane and are rarely tame. Originally native to the steppes of Central Asia, this species is endangered.
Zoos SA’s Monarto Safari Park’s herd of pure P-horses are vital for the conservation of the species.
“We didn’t know a lot about the P-horse before we chatted with Zoos SA, but the conservation project immediately struck a chord with all of us at the Pony,” says Corinna, CEO of the Prancing Pony Brewery.
Our philosophies to recycle, reduce and re-use are fundamental in minimising our environmental footprint and so is the conservation of endangered species”.
To support the Monarto Safari Park, the Prancing Pony created a beer with a specially designed label to raise awareness and funds. Created by Prancing Pony’s designer Sherri Maxwell, the can’s artwork is inspired by ancient cave paintings, the water-coloured horse depicting resilience and strength.
The ‘paper strip’ background colours represent the steppe and mountainous terrain with the lines connecting the P-horse with its past and into the future.
The Rarely Tame Lager is a refreshing, easy drinking beer using Australian grains and German noble hops and will be available for purchase online and at the Brewery.
From each carton sold, a donation of $10 per carton will go to Monarto Safari Park to assist in keeping the Przewalski’s Horses a trot ahead of extinction.
The Rarely Tame Lager will be launched at the Prancing Pony Brewery on the 29th of August, from 1pm onwards, for a family-friendly event with children’s activities, food, drinks and music at the brewshed.
Bookings can be made online (COVID-19 restrictions pending) or by phone 8398 3881.
Find out more about the Przewalski Horse at Monarto Safari Park here.
More News
