All Aboard For SA’s First State Wine Festival

More than one hundred of South Australia’s wineries are set to make history by taking part in South Australia’s first state wine festival – Cellar Door Wine Festival – Adelaide, proudly driven by BEA Motors and SMART, taking place 25-27 February 2011 at the Adelaide Convention Centre.

The festival will kick off the state’s internationally renowned ‘Mad March’ arts festival line-up.

The three-day event will bring cellar doors from all across the state to converge in the city for the first time. Tickets are now on sale via Ticketek for visitors to secure their Passport to come and sample the very best wine, food and regional wine experiences from all the regions, including: the Adelaide Hills, Barossa Valley, Clare Valley, Coonawarra, Eden Valley, Langhorne Creek, McLaren Vale, Padthaway and the Riverland.

The Cellar Door Wine Festival – Adelaide is an initiative of the Adelaide Convention Centre who has enlisted the expertise of media personality and food and wine enthusiast, Olivia Stratton.

“South Australia is renowned for producing some of the best wine and food in the world so it makes sense to hold a state wine festival. Adelaide is also front and centre on the world stage during February each year so it provides an ideal platform to showcase some of our true gems to not only local consumers but also interstate and overseas visitors,” Project Manager, Olivia Stratton, says.

Master Classes will also be available to suit visitors of all ‘tastes’ and levels of wine education, from the introductory ‘Understanding Wine’ and fun ‘Wine and Chocolate Matching’, to the launch of Australia’s first ever consumer A+ Australian Wine Master Classes, which will showcase speakers from Australia’s wine royalty such as wine writer Max Allen, international wine marketing guru Paul Henry and News Limited’s food and wine editor Tony Love.

Over the three days visitors will be able to walk through the themed wine and food trails, replicating each of SA’s featured wine regions complete with internationally renowned wineries to local hero award winning legends. Visitors will also get to experience a taste of each region and enjoy tasting platters, barbeque plates and gourmet desserts at the Regional Farmer’s Market.

“The unique Passport concept and theming of the event will offer visitors the opportunity to meet iconic wine identities, pair their favourite wines with delicious regional produce, and really experience the best of SA and all our state’s regions,” Olivia says.

Wine varietals from across the state will also be grouped in a special tasting area called A+ Australian Wine SA Varietal View so visitors can sample and compare their varietal of choice from various regions.

The festival offers something for everyone including the kids at the free Kids Corner with lots of fun activities such as face painting and a colouring in competition to win the Haigh’s Giant Chocolate Frog.

General Admission is $20 and includes: a FREE Riedel wine glass (RRP $20), FREE $5 token of wine, Passport entry ticket to the festival, unlimited wine tastings, regional produce sampling, Fringe performances, and incredible show specials to help you top up your home cellar!

Or, upgrade to first class all the way with VIP Entry at $45 to get your VIP Goodie Bag valued at $100!

Kids enter free when accompanied by an adult.

Please Note: Proof of age ID card required for alcohol purchases and consumption

Tickets are on-sale at

For more info visit

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