The South Australian creators of the original Play Pouch have announced a new partnership with leading global toy company, Mattel!
Founded in 2011 by best friends, Kate and Kate, the Original Play Pouch has tamed toy mess across the globe. You may have seen the concept pop up in your social feeds, as the innovative design is a play mat, and bag to collect all the toys – all in one!
The worldwide success of Play Pouch has changed the way kids play and pack-away, teaching valuable life-skills and saving precious time. With a range of products based on the bag and mat in one concept, Pouch Australia has solutions for toy storage, outdoor activities, newborn babies and more.
With the new Mattel partnership, some of the world’s most well-known and beloved brands are now available on the Play Pouch including Hot Wheels, Barbie, Fisher Price Little People and Thomas & Friends.
Play Pouch provides a place to play, is easy to pack away and offers a compact and portable toy storage solution. Kids are excited by the playmats that feature interactive play scenes on the inside, while parents are fans because it offers a swift pack up solution. By simply pulling on the ropes, the toys are gathered neatly inside and are easily stored away.
The natural synergy between Play Pouch and the Mattel brands has allowed each of the popular brands to create innovative products that inspire, entertain and develop children through play. The cars & tracks, Barbie dolls & accessories, engines & tracks, and Little People & accessories all store easily in their very own branded Play Pouch!
When the Play Pouch is spread out ready for play, the scenes on the inner of the Pouch provide exciting yet familiar scenes to spark imaginations and prompt engagement through play.
The recent online launch has been a resounding success and consumers can expect to see the licensed Play Pouch at retail in all key territories this year.
Kate Campbell and Kate O’Donoghue, co-founders of Pouch Australia, say “We are thrilled to have partnered with Mattel and delighted by the immediate success of the interactive Mattel Play Pouch range. We know play is vital in promoting healthy development in young children. Like Mattel, we want to inspire and entertain children through play and provide products that parents can trust.
“Working with Mattel brands has taken Play Pouch to another level. The Play Pouch is inspired by the innocence
and simplicity of our own childhoods and the positive impact self-guided imaginative play had on our lives.
“Presenting our favourite childhood brands on our products has been the highlight of our business journey so far!”
Check out the range at https://www.playpouch.com.au/
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