Lion has outlined a plan to close South Australia’s West End Brewery in June 2021.
“This is a sad day for the West End team, Lion and South Australia,” said Lion in a statement.
The company stated West End has been operating below its full production capacity for some time, which is no longer viable.
The statement released by Lion commented on the “long-term decline” of the Australian beer market, with Australian drinkers choosing other beverages over beer.
“This is no reflection on the dedication or capability of our team at West End and their contribution to this brewery and our brands over many years,” said Lion.
“We will be consulting with each and every team member to support them through this proposed change.
“Those impacted by this proposal would have access to extensive outplacement support, and a West End Re-Skilling Fund of up to $1 million, on top of any potential redundancy payments.
“We will work with the SA Government to optimise this support package.”
Lion confirmed approximately a third of the existing team will remain in South Australia across sales and sponsorship roles.
“We acknowledge West End’s 160-year history. We are a proud supporter of sports at all levels – sponsoring many competitions and teams in SA including the SANFL, the Strikers and the Redbacks – and of the pubs and clubs that bring communities together.
“We are committed to doing all we can to see as many of our events and traditions continue and working alongside our customers during this difficult period as they recover from a very challenging year,” finished the statement.