Adelaide Born Business Vinomofo Wins At Delivering Wine Online

South Aussie Wine Retailer Cleans Up At National Awards

Melbourne based, South Australian born online wine retailer Vinomofo was one of Australia’s leading online businesses recognised at the 2015 StarTrack Online Retail Industry Awards (ORIAs) gala on Thursday 23 July.

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Melbourne based, South Australian born online wine retailer Vinomofo was one of Australia’s leading online businesses recognised at the 2015 StarTrack Online Retail Industry Awards (ORIAs) gala on Thursday 23 July.

As the online retail industry continues to heat up, the competition for the StarTrack ORIAs was as strong as ever, but this year online wine retailer Vinomofo emerged the clear victor with three awards.

They cleaned up with three of the 14 award categories, taking out Online Retailer of the Year Award, Best Pureplay Online Retailer and Best Online Marketing.

Interestingly it was the booze brands that swept up a large proportion of the awards this year, with Dan Murphy’s leading the charge in multichannel, and Naked Wines taking out best bootstrapped growth initiative as well as the inaugural People’s Choice Award.

Three years ago, this was the first award the business was nominated for and while they didn’t win, for Vinomofo co-founder and joint CEO Andre Eikmeier, it was a pinnacle moment.

“I remember sitting at the table watching the teams from Shoes of Prey, Surfstitch, The Iconic and the like, and thinking what great ‘cultures’ they seem to have. It would be so awesome to be in that league, with a big team, all pumped about what you’re doing,” said Andre.

Of winning the awards, Andre said, “We’ve never won an ORIA before so it’s very exciting.”

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