Some of the biggest names at Adelaide Football Club will lend their support to The Jodi Lee Foundation for its 2014 iknowsome1 campaign, to raise awareness of bowel cancer – Australia’s second biggest cancer killer.
The iknowsome1 campaign – to be launched on June 14 at the Adelaide Oval game between the Adelaide Crows and the North Melbourne Kangaroos – invites Australians to join AFL greats, such as the Adelaide Crows’ Brodie Martin to post a ‘selfie’ on Twitter or Instagram with the hashtag #iknowsome1.
Founder and CEO of The Jodi Lee Foundation, Nick Lee, said bowel cancer is more common than people realise, with an estimated 17,000 Australians diagnosed this year alone – the equivalent of more than a third of the Adelaide Oval when it’s at capacity.
“The #iknowsome1 campaign will help to build greater awareness of bowel cancer and the importance of early detection using a simple at-home bowel screening test,” Nick said.
“Many people don’t realise that bowel cancer is the second leading cause of cancer-related death in Australia and it’s vital that we keep it on our health watch list, as we do with other types of cancer,” he said.
Adelaide Football Club President, Rob Chapman, said the Club is proud to get behind the initiative to raise awareness of cancer prevention.
“Far too many Australians have been lost to bowel cancer and it is a disease that can be successfully treated or even prevented with early detection. Get behind the campaign at our round 13 game against North Melbourne,” Mr Chapman said.
The partnership between The Jodi Lee Foundation and the AFL emerged through their shared commitment to encourage people to adopt healthy and active lifestyles.
If you or someone you know has been affected by bowel cancer, you can join AFL greats to support the campaign on www.iknowsome1.com.au simply by posting your photo and/or story on Twitter or Instagram using the hashtag #iknowsome1.
The most creative selfie, to be judged by The Jodi Lee Foundation on the day at three quarter time, will win an iPad mini valued at $500.
In addition to the #iknowsome1 campaign, The Jodi Lee Foundation has also developed a number of national initiatves to increase bowel cancer awareness, including its Corporate Bowel Screening Program, the annual Little Black Dress Classic – a long distance cycling event – and Know Your Risk website, which helps people self–assess their bowel cancer risk based on family history.
The Jodi Lee Foundation would like to thank the Adelaide Football Club for supporting the campaign.
About the Jodi Lee Foundation
The Jodi Lee Foundation was established in 2010 after Nick Lee lost his wife Jodi to bowel cancer at age 41. The Foundation’s mission is to empower people to take active steps to prevent bowel cancer by screening regularly, acting quickly on symptoms and leading healthy and active lifestyles. Money raised by The Jodi Lee Foundation is used to raise awareness about bowel cancer nationally; run its Corporate Bowel Screening Program to encourage the screening of employees; and fund research to improve the early detection of bowel cancer.
More News
