Pictured: Fayt the Label in Westfield Miranda, NSW
Adelaide fashion lovers can finally get their hands on viral Australian label Fayt the Label this week, with the brand revealing exactly where and when its highly anticipated city pop-up will open.
After months of teasing its arrival, Fayt has confirmed its Adelaide store will open at 257A Rundle Street from Thursday, August 20th, giving shoppers three months to shop the brand’s famously inclusive collection in person.
The Newcastle-founded label, created by influencer and entrepreneur Brittney Saunders, has built a huge following since launching in 2017, with its size-inclusive approach and wearable styles turning it into one of Australia’s most recognisable online fashion brands.
Now, Adelaide fans will finally be able to step away from the screen and actually try the pieces on before buying.
The Adelaide pop-up will stock Fayt’s collection in sizes 6 to 26. And if you’ve been waiting to see what the Adelaide store will look like, the brand is promising something a little different.
“Shopping at our Adelaide Pop-Up is a little different,” Fayt said.
“You’ll be able to browse our full collection, try on your favourites, and our team will bring you a fresh piece from the stock room in your size, keeping the floor easy to shop and fully stocked throughout the day.”
The brand is also making its Adelaide debut extra special, with exclusive Adelaide-only pieces and a few surprises planned for the opening weekend.
But if you were hoping to simply wander in on opening day, you’ll need to plan ahead. Fayt has introduced one-hour booked shopping sessions for the opening weekend, designed to offer a more relaxed, queue-free experience.
The initial sessions sold out during early access for Fayt Society members, prompting the brand to release additional bookings.
And now, after Adelaide shoppers “absolutely blew us away”, Fayt has extended its booked sessions through to Sunday, August 30th.
The sessions are completely free, with each shopper required to book their own one-hour spot.
Opening weekend will also kick off with extended hours, with the pop-up open from 8:45am to 5pm on Thursday, August 20th, 8:45am to 6pm on Friday, August 21st, 8:45am to 5pm on Saturday, August 22nd and 10am to 5pm on Sunday, August 23rd.
For everyone who misses opening weekend, the store will continue trading throughout its three-month Adelaide stint, with regular opening hours from Monday to Sunday.
The arrival is a particularly exciting one for Adelaide Fayt fans, after the brand’s previous plans to open in the city in 2024 fell through. The label has since continued its national expansion, with physical stores across NSW, Victoria and Queensland.
Now, its Adelaide chapter is finally happening, and judging by the speed at which the opening sessions have disappeared, locals have been waiting for it.
Fayt the Label Adelaide
Where: 257A Rundle Street, Adelaide
When: From Thursday, August 20th
For more information, click here.
