New domestic discount airline, Bonza plans to launch in Australia in early 2022, offering budget flights for interstate travellers.
With the prospects of travelling back on the books for many, the added news of a new domestic airline is giving Aussies hope at finally taking that long-awaited holiday or overdue trip to meet with family again.
The airline has plans to fly Boeing 737-8 planes into regional airports, avoiding the more lucrative “golden triangle” loop of Sydney, Melbourne, Brisbane. It’ll target regional parts of the country rather than these bigger cities where the markets are already competitive.
Backed by US investment firm 777 Partners, Bonza will compete with existing carriers Qantas, Jetstar, Virgin and Rex within the domestic aviation market.
Following the closure of independent low-cost airline Tigerair in 2020, Bonza says Australia is now the only country in the world’s top fifteen of the domestic aviation industry without a stand-alone budget airline.
The start-up company takes on the risk of developing their airline during a time where the pandemic and uncertainty has plagued businesses across the world, and with planes previously being grounded, and airline companies going bust, the risk for Bonza is no different and will no doubt prove challenging.
Their plan to jump on the post-pandemic wave will focus on travel to regional cities and towns where business travellers most regularly would choose the lowest fare of the day. They’ll couple this with lower fares and fewer flights, given that leisure travellers are more flexible with their plans.
To check out their routes and keep up to date with their take-off, check out the Bonza website.