South Australia’s finest wines are heading back into the international spotlight, with a new agreement securing their place at one of the world’s most celebrated wine museums in Bordeaux, France.
The South Australian Government has signed a new two-year partnership with La Cité du Vin, giving local winemakers the opportunity to introduce their wines to hundreds of thousands of international visitors through tastings, masterclasses and special events.
The museum, which celebrates its 10th anniversary this year, has welcomed more than 3.5 million visitors since opening in 2016. In 2025 alone, 390,000 people explored the attraction, with more than half travelling from outside France.
For South Australian wineries, the partnership offers a chance to reach wine lovers from countries including France, Spain, the United States and the United Kingdom, while promoting the state’s 18 wine regions to potential international visitors.
One of the highlights is the museum’s Belvedere Room, where guests can sample wines while enjoying sweeping 360-degree views across Bordeaux. South Australian producers will also have opportunities to host tasting masterclasses and dedicated events, sharing the stories behind their vineyards and wines.
South Australia has been represented at La Cité du Vin since 2017, with 40 local wine producers featured over that time. Previous participants include Penfolds, Bremerton Wines, Knappstein Wines, Sidewood Estate, Wirra Wirra and Clare Valley’s Claymore Wines.
Minister for Primary Industries and Regional Development Clare Scriven said the renewed agreement would help South Australia’s established and emerging winemakers connect with new international audiences.
“This new deal with La Cité du Vin secures South Australia’s place in the world’s most prestigious wine museum and ensures our incredible winemakers continue to be showcased to wine lovers from around the globe.”
The partnership also comes as Adelaide continues to strengthen its reputation as one of the world’s leading wine destinations. The city is part of the Great Wine Capitals Global Network, alongside renowned regions including Bordeaux, Napa Valley and Verona.
Beyond the wine tastings, South Australia is also represented in the museum’s international photography exhibition, with a portrait of Munda Wines founder Pauly Vandenbergh featured among images celebrating wine regions and producers around the world. The exhibition runs until the end of 2026.
La Cité du Vin’s Head of Wine Partnerships and International Patronage, Florence Maffrand, welcomed the continuation of the relationship.
“We are delighted to continue this partnership with PIRSA today, and we look forward to a long and fruitful collaboration.”
The new agreement was signed ahead of the Great Wine Capitals Global Network’s International Annual Conference in Hawke’s Bay, New Zealand, bringing together representatives from 11 leading wine-producing cities and their surrounding regions.
With almost 700 wineries and more than 70,000 hectares of vines across South Australia, the partnership provides another international platform for an industry supporting more than 90,000 jobs.
For visitors exploring Bordeaux, it means a taste of South Australia will remain part of the experience, while local producers have another opportunity to encourage international wine lovers to discover the regions where their wines are made.
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