In a collaboration we never knew we needed, Asembl has brought together two iconic Australian brands, McCormick’s Aeroplane Jelly and Bickford’s Group, to create a range of delectable Aeroplane Jelly flavoured milk. While the pairing may be one we’d never envisaged, much like when Kim K started dating Pete Davidson, we think it’s growing on us.
Available exclusively at Woolworths, this new 500ml flavoured milk range features three mouthwatering variants: Aeroplane Raspberry Jelly, Aeroplane Lemon Jelly, and Aeroplane Mango Jelly.
This partnership marks the first time Asembl has represented brand partnerships for Aeroplane Jelly, and it is just the beginning of what promises to be a fruitful collaboration. Justin Watson, Managing Director of Asembl, expressed his enthusiasm for the licensing brand extension partnerships, stating, “For close to 100 years, Aeroplane Jelly has been Australia’s favorite jelly, and the nostalgia associated with the brand makes it perfect for brand partnerships like the one with Bickford’s we have brokered for Aeroplane Jelly flavoured milk.” This exciting venture allows Aeroplane Jelly to expand its presence beyond the dessert realm and into the realm of flavoured milk, offering consumers a unique and delicious experience.
Megan Brabant, Sales & Marketing Director of McCormick Australia, shares in the excitement, saying, “We’re thrilled to be extending the brand heritage and iconic, much-loved flavours of Aeroplane Jelly into flavoured milk with the support of a trusted Australian, family-owned business like Bickford’s.” This collaboration showcases the commitment of both brands to delivering quality and nostalgia to consumers, combining the beloved flavours of Aeroplane Jelly with Bickford’s expertise in creating premium beverages.
The Aeroplane Jelly flavoured milk range has already made its way to the shelves of Woolworths stores across Australia, retailing for $4.50. With its eye-catching packaging and irresistible flavors, it is sure to become a favorite among jelly and milk lovers alike. Whether you prefer the fruity burst of raspberry, the refreshing tang of lemon, or the tropical delight of mango, there’s a flavour to suit every palate.
For nearly a century, Aeroplane Jelly has held a special place in the hearts of Australians. Its wobbly, jellylicious goodness has been enjoyed by generations, evoking feelings of nostalgia and fond memories. Now, with the introduction of Aeroplane Jelly flavoured milk, the beloved brand takes on a new form, offering a delightful twist on a classic treat.
Early reviews of the Aeroplane Jelly flavoured milk range have been overwhelmingly positive, with consumers praising the authentic and delicious taste of the jellies in milk form. Many have commended the rich and creamy texture of the milk, which perfectly complements the vibrant flavours. The convenience of being able to enjoy the classic taste of Aeroplane Jelly in a ready-to-drink format has been a big hit, making it a convenient and satisfying treat for any time of the day.
If you’re a fan of Aeroplane Jelly or simply love indulging in unique and delicious beverages, don’t miss the opportunity to try the new Aeroplane Jelly flavoured milk range. Head to your nearest Woolworths store and treat yourself to a taste of nostalgia with these delightful creations. Be prepared to be transported back in time with every sip as the iconic flavours of Aeroplane Jelly blend seamlessly with the creamy goodness of Bickford’s milk. Hurry, because this limited edition range is sure to fly off the shelves (see what we did there?)
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