Emerging food producers will be given the opportunity to showcase their products together with some of South Australia’s internationally renowned wineries at the award winning Cellar Door Wine Festival Adelaide in February 2013.
Now in its third year, the Festival will have a greater emphasis on South Australian food, partnering with PIRSA to introduce the “New Producers’ Area”. Sixteen small regional food producers will be given the opportunity to showcase and promote their brand and products at the Festival. Fresh from a win at the '2012 South Australian Tourism Awards Festival and Events' category last week, the event is managed and hosted by the Adelaide Convention Centre and will be held on 22-24 February.
Minister for Agriculture, Food and Fisheries, Gail Gago, said that this was an exciting opportunity for these producers to access an audience they previously may not have had the ability to target.
“This Government is passionate about helping emerging food producers grow their business,” Ms Gago said.
“That’s why PIRSA is sponsoring the 'New Producers’ Area'; to encourage those smaller or up-and-coming businesses to be involved.
“The chance for these producers to display their food products for sale and tastings to a captive market of food and wine lovers, alongside some of SA’s iconic wine brands is not to be missed.
“Applications close Friday 14 December; I strongly encourage any producer to contact their Regional Food Group or PIRSA about participating.”
PIRSA’s involvement with the Cellar Door Wine Festival Adelaide underpins its commitment to the State strategic priority of Premium Food and Wine from our Clean Environment.
The Festival is one of number of partnerships PIRSA has cultivated, to increase recognition of South Australia’s premium food and wine, including the high standards of its producers, and the regions in which it is produced.
PIRSA recently sponsored the ‘Regional Award’ at Food SA’s South Australian Food Industry Awards. The award was won by Savannah Lamb of the Yorke and Mid North region, for their supply of ethically raised lambs and support of local growers through a cooperative to grow lambs.
PIRSA and Food SA also proudly supported the inaugural Excellence in South Australian Food Tourism category at the recent 2012 South Australian Tourism Industry Commission Awards. This new category was introduced to recognise SA’s reputation as the nation’s premier food and wine tourism destination, and was won by the Barossa Valley Cheese Company.