Vinomofo has unveiled its limited edition, exclusive Homeless Grapes Project McLaren Vale Shiraz to raise funds to support homelessness in Australia… and when we say raise funds, we mean 100% of the proceeds go directly to supporting Australia’s homeless people.
The 2016 McLaren Vale Shiraz has been made by renowned winemaker Charlie Seppelt from Hickinbotham Wines from grapes donated by Chalk Hill Wines, and it’s one almighty flavoursome drop.
Creating the ultimate passion project fusing wine lovers – the makers and the drinkers – and humanitarians across the country together; every single aspect of the project is has been donated, from the grapes, picking and winemaking through to the bottles, labels and distribution.
This is the second vintage to be released as part of The Homeless Grapes Project, with more than $40,000 donated to Adelaide homeless centre, The Hutt Street Centre, last year.
The Hutt Street Centre’s Development & Partnerships Manager, Michael Francis said the funding last year was absolutely crucial to continue the work the centre does, especially as Adelaide alone has more than 100 people entering into homelessness each month.
“This funding helps to ensure people are offered opportunities to change their lives. It gives them options for their future, and we’ve seen many lives transformed through this project,” said Michael.
Vinomofo CEO and Co-Founder, Andre Eikmeier said this program was at the heart of what Vinomofo is all about.
“Our aim has always been to do some good through connecting people with wine, whether it’s making wine for an amazing project like this, lending a hand to those who need or donating through our Wine For Good project at the check out,” said Andre.
“It’s part of our DNA. we’re in a fortunate position to be able to do some good and we love the opportunity to give back to the community. This is something our whole team lives and breathes. Plus, this shiraz from Charlie is one bloody good wine.”
This year see’s the project unveil a different style of shiraz than what is typically found in the McLaren Vale.
This varietal uses grapes from a different pocket of the region that have given the wine an undeniable bold colour, with fleshy varietal characteristics from the rich red fruit and a strong tannin line that beautifully balances the wine, making it exceptionally good to drink on its own or alongside a decadent winter meal.
Going on sale on 7 April, The Homeless Grapes Project shiraz will be available for $15 per bottle, exclusively from www.vinomofo.com and 100% of the proceeds will be donated to supporting Australia’s homeless individuals.
Other thanks go to: Jock Harvey and Chalk Hill Wines for generously donating the grapes, tractors, buckets and bins. Charlie Seppelt from Hickinbotham Wines for donating his time and expertise to transform the grapes into a truly delicious shiraz. Cooperages 1912 for donating the oak barrels for the winemaking process. Damian Torresan for bottling the decadent shiraz. Collotype Labels for printing the labels for each bottle. The general public from McLaren Vale who donated their time to pick the grapes for this project. Vinomofo for managing the project, sales, distribution, label design and donation.