In time for the new Autumn Winter 17 season, Westfield celebrates fashion for all generations with its biggest and most diverse campaign to date, starring four generations of stylish Australians.
The epic shoot, set at ‘Swifts’, a Gothic Revival mansion, sees an eclectic mix of fashionable modern Australian families brought together by the ultimate matriarch, Dame Edna. The historic blends with the contemporary providing a rich and autumnal backdrop to the latest new season fashion from over 140 Westfield retailers.
Exuberance, humour and a touch of absurdity ensue as Dame Edna, reveals her much discussed but never seen Couturier son, Kenny, for the first time. Joined by an ensemble cast of real Australian families including “family of friends” Sarah Ellen, Samantha Harris and Lachlan Robertson; sisters Elektra and Miranda Kilbey aka Say Lou Lou; Vicki Lee, Ted O’Donnell and their daughter, Yoki; fashion photographer Harold David with husband Andy Medina and their two sons Henry and Franklin; alongside artist and fashion commentator Kitty Callaghan and brothers, Monty, Sam and Cal.
Kenny, played by Christian Wilkins, is fittingly dressed in Givenchy, alongside the Dame looking elegant and fabulous as ever in new season Carla Zampatti.
Showcasing the season’s trends – florals to metallic, embroidery to tough girl – our cast of real families converge around the dinner table wearing a range of high street to luxe brands including Bec & Bridge, Sass & Bide, Gucci, Paul Smith, Salvatore Ferragamo, Cotton On, Seed, Country Road, Witchery, Betts, CUE, Veronica Maine, Zara, H&M, Trenery, Top Shop, MJ Bale and more.
Commenting on her involvement in the campaign Dame Edna said, “I’m a Gigastar, but I’m also a family woman, very happily widowed, a National Treasure and a Fashionista but there is nothing I like more than sitting at home, having a modest snack in one of my smaller dining rooms, surrounded by my adoring peeps.
“True style isn’t something that changes like Melbourne weather, it is timeless and unchanging like an attractive birthmark, or Donald Trump’s hairstyle.”
“I created my own distinctive look with a lot of help from my brilliant son Kenny, who is now one of the world’s top couturiers.”
For the soundtrack to the campaign film, Westfield ambassadors, Say Lou Lou, recorded a reimagined version of “We can get together”. The lyrics of this iconic Australian track originally performed by Icehouse match the sentiment of the film, bringing together everything you’d expect from a real gathering of family and friends – with the best of this season’s fashion.
Find this season’s latest fashion, trends, more family stories and videos at westfield.com.au/fashion.