The popular surf brand Yeo Haus has unveiled its latest venture in Port Elliot. For owner and self-taught designer Benjamin Hewett, the new premises represents the brand’s shift to be an all-encompassing lifestyle brand, taking you from “am to pm”.
Yeo Haus, which began as a T-shirt and screen printing venture nine years ago, has its roots firmly planted in South Australia, with its name paying homage to Benjamin’s home on Yeo Avenue in Highgate. Over the years, the brand has organically expanded, evolving from apparel to embrace a diverse range of specialties including surf boards, gin, accessories, hospitality and more.
“In our new space, you can start your visit at the café, then check out our retail section, and then head over to the bar for a drink,” Benjamin says.
Yeo Haus has called Port Elliot home for a while, initially renting a shed next to DeGroot Coffee Co before moving onto “The Strand”. The brand isn’t just about clothing or surfboards; it’s a lifestyle venture that encapsulates the essence of coastal living.
Benjamin’s latest venture with a number of business partners is set in a sprawling warehouse in Port Elliot, bringing together all aspects of the brand’s expertise; merging a bar, cafe, and retail space under one roof. They’ve dubbed it ‘the Refreshment Centre’.
“It’s housed in an old sawtooth warehouse with a rustic red brick facade that once housed sand-paving materials. I got my Dad to help fit it out with everything we needed over a 3-4 month period; let’s just say it was a real family experience,” Benjamin laughs.
The warehouse space shows off a stunning 7-metre bar, featuring a mural by renowned potter and surfer Gerry Wedd. Clerestory windows allow natural light to flood in, giving the venue a modern yet beachy vibe.
“We want Yeo Haus to be a lifestyle brand; where people to come down and relax into the space. We have a venue that can now hold a DJ set and live music, movie nights and more. It’s a community space.”
“A buddy of mine is even building a surf factory next door. The idea is you’ll be able to get your boards repaired and have a beer while you wait.”
The cafe at Yeo Haus Warehouse offers a number of options, from classic cafe food to vegan pastries—a unique touch that sets them apart. Burgers, including classics like cheese and mushroom, are on the menu, complemented by an impressive selection of craft beers.
“Going forward we would love to do Friday and Saturday beer n’ burger nights,” Benjamin says.
During school holidays Yeo Haus will be open everyday, but then after it will be Friday to Monday, condensing hours to create the perfect weekend-style hangout.
As well as its cafe and bar offerings, Yeo Haus stocks a range of Yeo Haus branded surf gear, clothing, and accessories.
The brand is conscious of their footprint on the planet, working closely with its manufacturing partners in Australia and abroad.
But it doesn’t stop at material goods; Yeo Haus has also ventured into the world of craft beverages. On the bar menu, you’ll find Yeo Haus Draught, Yeo Haus Steam Ale, and two exquisite gins: Yeo Haus Gin Liqueur, known for its long-lasting flavour, and Yeo Haus Gin, boasting a balanced blend of juniper and hand-crushed botanicals.
You can check out the whole selection of goods at the new “Refreshment Centre” which is sure to be popular among locals and visitors along the Fleurieu’s south coast.
Yeo Haus Refreshment Centre
Where: 5/10 Elliot Street, Port Elliot, SA
Open: All school holidays, then sporadically Friday – Monday
More info: @yeohaus.portelliot
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