The South Australian food industry’s newest association, Food South Australia, is quickly taking shape to connect and service our State’s food producers. After the recent board announcement and first meeting, new Chair, Anthony Paech says the board is pleased to announce the appointment of Catherine Barnett as CEO of Food SA.
“After six years at the helm of Flavour SA as well as working with primary industry related organizations, Catherine brings a wealth of experience and understanding to Food SA and is a great choice in helping drive us into the future, delivering on our plans to increase membership and grow the SA food industry” said Anthony.
Catherine is also exited by the role and passionate about the industry and what Food SA is aspiring to achieve long term. “Food SA is aiming to help grow value and opportunities for all in the SA food industry and already has in place significant member services in market and capability development including overseas offices in Japan and China”, said Catherine.
The Japan and China markets are vital to Food SA. Members assist businesses to export into these key markets and provide a full market development service. The offices have driven significant export results for companies and South Australia.
Food SA looks forward to working with these companies to grow exports in those markets. The company will continue to run a successful domestic program to help those businesses move into the local and interstate markets.
Food SA is membership driven and starts with 100 existing members from the previous Food Adelaide and Flavour SA associations. “As a membership based association, we are encouraging all food businesses to get on board with us to work together and drive the growth of our dynamic food industry,” said Catherine.
The company will also deliver a comprehensive range of programs, which service the broad SA food industry. This will help ensure South Australia and Adelaide are recognised on the world map as home to fresh pristine produce and innovative consumer demand products.
An expert team is also now in place at Food SA; all experienced in the food industry and offering skills across the areas of market development, capability development, communications and events.