PMY Group has joined forces with Google Cloud to revamp the sports industry with innovative data and AI initiatives exhibited at LIV Golf events worldwide. This weekend, at the Adelaide LIV Golf event, the partners are showcasing advancements designed not only to impress the industry with their capacity for innovation, but also to underscore a significant partnership that has potential to alter both fan engagement and operational efficiency in sports.
PMY’s speciality lies in data, cloud, and analytics services that make use of innovative tools provided by Google Cloud. One such feature is the “Any Shot, Any Time,” which gives fans an unprecedented level of control over their viewing experiences, allowing them to select live shots from any player at any tournament round. This feature is a prime example of the impressive projects that have emerged as a result of PMY’s partnership with Google Cloud.
Paul Yeomans, CEO of PMY Group, spoke about the journey his Adelaide-born company has taken, “Our collaboration with Google Cloud at LIV Golf recognises our commitment to innovate and redefine the confines of technology in sports. This collaboration isn’t just about improving the game—it’s about setting new benchmarks for how technology can create more immersive and engaging sports experiences worldwide.”
PMY Group recently celebrated its impactful partnership with LIV Golf and Google Cloud at a special event in Adelaide. The event aimed not only to celebrate, but also to heighten awareness of PMY’s important role in revolutionising the sports landscape.
The collaboration marks the beginning of multiple fan-focused and real-time data enhancements to be unveiled by LIV Golf, including statistics streaming, course and event mapping, and personalised experiences for fans and broadcast viewers.
LIV’s new “Any Shot, Any Time” feature – operational on LIV Golf Plus – introduces a highly innovative broadcast experience. With this feature, fans can choose exactly which golfers, teams, or groups they want to watch at any time and access customisable, on-demand highlight reels from any round of any LIV tournament.
“This is a game changer for golf and most importantly, for the fans,” said LIV Golf Commissioner and CEO Greg Norman. “We are proud to have Google Cloud on board as a technology partner of LIV Golf as we accelerate our league’s digital transformation with the preeminent brand in this space. Working with Google Cloud and other world-class partners, our advanced approach to technology and innovation will revolutionize golf as we bring the sport into the future.”
LIV’s Golf Companion App, set to launch shortly, is another advancement born of the partnership. The app will offer features like 3D aerial overviews of each venue, real-time statistics, virtual caddy views, and bespoke competition recaps. The Golf Companion App will be available for free for consumers and can be downloaded on Apple and Google Play stores.
PMY Group’s CEO, Paul Yeomans, summarised the power of the partnership, “Our joint objective is to revolutionise the sports experience and tap into our collective expertise and world-class technologies for one of the world’s most forward-thinking sports properties, LIV Golf.”
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