Snag some swag, brag your swag, and tag your swag!
This is the motto of Beer Swag Day, an annual competition hosted by beer app The Crafty Pint.
Entering the competition is simple; Participants need to buy merchandise from Beer Swag Day or their favourite brewery or pub, take a photo in it, and post it to social media with the tags #beerswagday2021 and #keepinglocalalive.
Last year, Beer Swag Day garnered hundreds of entries from people across Australia posing with branded clothing, bottle openers, and growlers. This year, the judging panel is looking for the “best, funniest, most creative, innovative and impressive posts” between now and Beer Swag Day on March 23rd.
The grand champion will receive $250 from the Keeping Local Alive campaign.
Competition host The Crafty Pint, an map-based app that helps users find nearby bars and brewhouses, says that this year is a better year than any to participate.
“Every day is a good day to support local,” they say. “But let’s make March 23 a special time to celebrate your favourite businesses in these still uncertain times.”
The date of the competition was selected because on March 23, 2020, Australia went into lockdown due to COVID-19.
“Our pubs, bars, brewpubs and taprooms turned off their lights as the beer and hospo industry was brought to its knees along with so many others,” The Crafty Pint says.
“But, for the most part, they survived thanks to the support of legends like you who threw your support behind the local beer community.”
Royal Park brewery Big Shed Brewing is already getting behind the campaign by encouraging customers to participate.
“We’ll be celebrating local beer and keeping local alive one year on from the day Australia closed,” they day. “And what a bloody year it’s been.”