Violet Crumble has transformed its flavours into a beverage with the release of Violet Crumble Chocolate Honeycomb Flavoured Milk.
After a leaked photo of the milk sent fans into a frenzy in August, consumers have been begging for more details on if, when, and where, the drink would be available.
To coincide with the milk hitting shelves nationally on 1 October, research commissioned by Violet Crumble revealed one in three Aussies have eagerly been waiting for a chocolate and honeycomb flavoured milk. Of those keen on the flavour, 83% were 18-39 years old.
“It may have been 107 years in the making, but it’s better late than never,” says Phil Sims, CEO of Robern Menz which has partnered with another iconic Australian brand, Bickford’s, to produce the milk.
“There’s almost nothing more Australian than flavoured milk as we’ve all grown up with it, so we had to give Aussies what they want. Chocolate and honeycomb splattering together with milk just makes sense.
“We don’t have any excuses for being late to the game, but we can say it’s definitely been worth the wait,” Phil Sims continued.
It comes after the recent launch of the widely-popular Violet Crumble Caramel.