Glam Adelaide Music Editor Rajani Stengewis scored herself an interview with MTV’s Ruby Rose. Ruby Rose talks about her latest career move into the world of fashion.
How did you get involved in fashion?
I have always been interested in fashion and when I got my job at MTV I had a much broader range of clothes to choose from. Designers were letting me wear their labels and I was wearing a lot more clothing ranging from character costumes to rock fashion.
I designed a couple of t-shirts with milk and honey and it started from there. It takes a long time from start to finish. It’s so different from doing live TV and DJing; so much can go wrong like whether or not you’re getting the right fabric, clothing getting lost overseas or not having the designs ready in time for the show.
Who is your target audience for milk and honey?
From the very beginning 12-22 naturally and with this range now 15-30. Really anyone can wear it, even my mum and grandma are wearing it!
You did your fashion show on a tram in Melbourne, what a cool idea. How did that come about?
I still catch trams and I love them; you can hop of and hop on when you want. I had the models, my grandma and my dog Daisy on the tram it was really cool fun. We even went past where I used to work in a call center 2 1/2 years ago, it’s amazing how much my life has changed. I thought it would be cool as that is what Melbourne is famous for, their trams and fashion.
Is there anyone you look up to in the fashion world?
Australian Ellery designs are wicked! You know it’s Ellery when you see it. I also like Vivienne Westwood who designed my outfit for the Logies.
Do you have any advice for anyone wanting to break into the fashion industry?
Have a great design and be passionate about it. The more knowledge you have the more risk you can take. There is never enough fashion in the world.
Finally do you have any message for your Adelaide fans who will be coming to Myer in season?
I love Adelaide, it’s so beautiful, I would love to spend more time there. Come down, I will be DJing, having pictures taken and will be signing whatever. It’d be great to see everybody!
Ruby will be at the Myer Centre on Friday the 17th of September.