All images by Krystle Wright
Drought is at home in Australia.
With reports of record-high heat and record-low rain, farmers are suffering, livelihood at risk.
South Australian town Murray Bridge is set to take centre stage in Great Northern’s Let it Pour drought-relief campaign.
On Monday, October 21, Channel Nine’s Today Show will broadcast live from the Swanport Hotel to bring awareness to the struggles facing farming communities.
Last year’s Let it Pour campaign raised over $1 million for drought relief. This year, Great Northern Brewing Company is donating 1000 beer kegs to hotels and venues across the nation in a mission to stage fundraisers over the weekend of October 25 – 27.
The Swanport Hotel was one of the first South Australian venues to volunteer to host a Let it Pour event, and it will now draw the eyes of the country with the Today Show’s live weather broadcast.
Today Show host Deborah Knight has urged Murray Bridge locals and those from the surrounding areas to head to the Swanport Hotel for a barbecue breakfast whilst the weather broadcast takes place with presenter Tim Davies.
“We’re hoping the entire town of Murray Bridge – and people from surrounding areas – join the fun of a live broadcast at the Swanport Hotel on Monday from 5 – 8.30am,” she says.
The 2019 Great Northern Let it Pour fundraising campaign was launched last week by adventurer and Great Northern Ambassador Matt Wright.
“Farms are destocking, businesses are shutting and families are hanging on by their fingernails,” Matt says. “More than ever, we need to show that true-blue Aussie spirit of helping our mates and Let it Pour is a way for everyone to lend a hand. All you need to do is buy a beer and you’ll be helping a farmer.”
Striking images captured by outdoor photographer Krystle Wright will be posted on billboards around Australia as part of the campaign.
Great Northern’s Antonia Ciorciari has confirmed that hundreds of hotels across the country will play host to Let it Pour events.
“Let it Pour is our way to give back to some of the very people who have been our biggest supporters and we want them to know we are behind them,” says Ciorciari.
“Wherever you are in Australia this weekend [October 25 – 27], find your nearest pub or club hosting a Let it Pour event and raise your glass to their incredible resilience as we all wish for better times ahead for our farmers.”
Find your local Let it Pour event or donate at: letitpour.com.au