Taryn Brumfitt's Embrace Scarves Popping Up At Rundle Place • Glam Adelaide

Taryn Brumfitt’s Embrace Scarves Popping Up At Rundle Place

100% of proceeds from sales of the scarves will go towards the production of Taryn’s next documentary, Embrace Kids.


In a retail exclusive, the quintessential fashion accessory Embrace Warrior Woman Scarf, brainchild of acclaimed documentary filmmaker and social-change movement warrior Taryn Brumfitt, will be available for purchase from a pop-up stall located within Rundle Place over a three-day period in December.

The scarf, which symbolises the unique journey to love and embrace our bodies, and the strength to live a life that we love, will see 100% of proceeds from sales go towards the production of Taryn’s next documentary, Embrace Kids, which once produced will be provided to schools globally as a free resource.

Angela Seneca, Marketing Manager of Rundle Place, says “We are absolutely thrilled to be involved in this exclusive activation. I understand that once all of Taryn’s scarves are sold, production of the documentary begins, so it goes without saying that our motivation is indeed to ensure this happens.”

“It’s great to see the scarf pop up on celebrities, musicians, politicians and supermodels throughout the world! We are beyond proud to have the opportunity to stock it exclusively at Rundle Place – it will be sure to fly out the door in the lead up to Christmas,” adds Angela.

Taryn Brumfitt herself will help man the stand during the 3-day activation that is set to take place from Wednesday December 18 to Friday December 20, and is encouraging as many South Australians as possible to venture down to Rundle Place to purchase the coveted scarf.

“Since releasing Embrace in 2016 we’ve activated ground-breaking campaigns globally – from New York to Berlin to London, engaging millions of people along the way,” says Taryn.

“I’m a very proud South Australian so it feels we’ve saved the best for last. This pop-up is not about selling scarves, its about changing lives – our Australian kids are suffering with terrible body image. I’m calling on individuals and businesses within Adelaide to get behind this cause to help start production on this important film,” says Taryn.

The scarves will be available for purchase for $39, with generous discounts applied for multiple purchases.

The pop-up will be located on the Ground Floor of Rundle Place, opposite Kookai.

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